$24,684,285

So far we've helped families avoid over $20 million
in student loan debt. And we're just getting started.

We believe every child deserves a college fund. Join us on our mission to
make college affordable for every American family. Learn more here.

What makes CollegeBacker different?

  • Pay what’s fair

    We believe in universal access to college savings, so we let you choose your own monthly fee.

  • Your interests first

    We've got your back. We never take commissions and always recommend low-fee investments.

  • Pay it forward

    We use 1% of your fee to reach low-income families around the country.

Our Team

Jordan went from mediocre student to Harvard, Yale, and Princeton grad, all because a high school teacher pushed him to realize his potential. A startup veteran and Y Combinator alum.
Jordan Lee

Founder & CEO

Day or night, Jeremy keeps CB running as a lean, mean, machine. An ops savant, he helped scale Home Chef from 8 people to over 600, and has years of experience in finance and consulting.
Jeremy Feit

Head of Operations

James is our creative marketing maestro, helping us reach all types of families across the country. In prior lives, he led marketing at Brave, Stockpile, and Kurbo, among others.
James Ryan

Head of Growth

Mathieu is our fearless engineering leader, pushing our product forward and making sure your savings is safe and secure. Formerly VP of Engineering at Caring.com.
Mathieu Lajugie

Head of Engineering

Val has architected CollegeBacker from the very beginning. His fingerprints are all over the CB codebase, from complex backend systems to carefully-designed user interactions.
Valentino Aluigi

Software Architect

Sera is fast and furious across the stack, but brings artisan-level craft to front-end development, from fluid feature flows to pixel-perfect marketing pages.
Sera Bak

Software Engineer

Bechir is CollegeBacker’s diplomat extraordinaire, forging strategic alliances with mission-aligned orgs. A Yale grad, Stanford MBA (with an MA in Education), and Chan Zuckerberg Initiative alum.
Bechir Pierre

Head of Business Development

With a background in financial services, Maida is our resident expert on CollegeBacker families. She’s on the frontlines helping them achieve their goals and ensuring we understand their needs.
Maida Suljic

Customer Success

Greg is what you might call a “full-stack designer.” If you can imagine it, he can design it. Even more important, he can run a tight process to turn those fuzzy imaginings into concrete solutions.
Greg Allison

Design Lead

Dan Macklin

Co-founder, Sofi

Want to join us?

We're Hiring

Jennifer Carolan

Reach Capital

Tom Blaisdell

CEO, Alignpact

David Rochon

President, UPromise

Miriam Rivera

Ulu Ventures

Ryan Caldbeck

CEO, Circleup

Bharat Mediratta

CTO, Dropbox

Andrew Sutherland

Founder, Quizlet

Doug Smith

VP, Vindicia & Bill.com

Abby Chao

Co-founder Emeritus

Maxime Prades

Product Lead, Facebook

Our Investors
As Well As The Founders Of

Headquarters

474 Bryant St

San Francisco, CA 94107

Still have questions?

View FAQs

Making college a reality for more kids.

CollegeBacker is the tradename of Principly, Inc., an SEC-registered investment adviser. Our internet-based investment advisory services are designed to assist clients in saving for college and are not intended to provide comprehensive tax advice or financial planning. Our services are available to U.S. residents only. This website shall not be considered a solicitation or offering for any service or product to any person in any jurisdiction where such solicitation or offer would be unlawful.

Investing in securities involves risks, and investing in 529 plans in particular involves certain tax considerations and related risks. We do not provide advice on investments that are guaranteed by a bank or otherwise, or that are FDIC-insured. Any investments you make through CollegeBacker may lose value. Historical returns, expected returns, and probability projections are provided for informational and illustrative purposes, and may not reflect actual future performance.

Our savings calculators are hypothetical tools that demonstrate how one-time or monthly contributions from one or more sources, age-based asset rebalancing, and tax savings may impact the long-term value of your account, and do not take into account a portfolio’s underlying investment management fees. This information is provided for illustrative purposes only and does not represent actual or future performance of any investment option and is not intended to predict or project the investment performance of any security or index. The calculations assume investment performance of a representative age-based portfolio with overall compounded annual growth of 7%, capital gains tax rate of 15%, annual interest rate on savings of 0.5%, and annual increase in college costs of 5%. Your account may perform differently due to changes in recurring investments, time horizon, or returns.

Copyright © 2020 Principly, Inc. CollegeBacker is a trademark of Principly, Inc.